Tuesday, 15 March 2016

Ferrari Key Fob A.E. Lorioli Fratelli Milano - Roma

When I got my spare key set complete I also noticed about this specific key fob that should be coming with it. Apparently this is another item that has been become very collectible which is resulting in silly prices. This specific key fob is made by A.E. Lorioli. A brand I had never heard of before and I could not find much detail about it either. It's a company that is specialized in making medals, coins and badges. I noticed they have been making badges for Fiat in the past:

I'm unsure if they have making badges for Ferrari as well. Their website www.lorioli.com is no longer active and I sense they might have went bankrupt. As said, I couldn't find anything more about this company. Luckily with help from archive.org I was able to find some old captures of their website. From this I finally learned what the initials A.E. stands for. In case you are interested as well, hereby a translation from their website that provides a bit of history:

The activity is aimed initially at medals related to the events of World War I, to which are added coinages of sporting character, and then tackle the sector of commemorative editions and finally the medals designed for events of national resonance. In 1923, in order to cope with the substantial increase in orders, the company moved its headquarters in Via Bronzetti, number 25, in a new development of the plant, offices and owners' homes. These were years of decisive impetus due to the large spread that the medal obtained during the Fascist period. In 1928 the death of Philip Lorioli and the withdrawal of his brother Michael, the conduct of the business is taken by the new generation consists of Arturo and Edgardo, sons of Philip, and Walter, the son of Michael. Their commitment focuses on perfecting the design and modeling departments, and the establishment of an adequate commercial network.
The Second World War leads to a slowdown in production which is reduced in August of '43, when the plant was badly damaged by bombing. The war involves a reorganization of the activity and the construction of a new and broader sales network. It is a particularly sensitive period for reasons both internal and external to the company: in 1946 dies prematurely Edgardo Lorioli shortly after his cousin Gualtiero withdraw from its commitment to the society; change the methods and the processing concepts; changes the market situation. The guide is taken from Arturo Lorioli, making use of the Franco Savoia collaboration for the commercial sector and Giovanni Amati for the administrative.
In the early fifties he becomes part of the executive Vittorio Lorioli, son of Edgardo, Philip and Giampaolo, descendants of Arturo. The Lorioli is transformed from a partnership to a corporation, has consolidated its position through the acquisition of a Rome-based agencies in major Italian cities and some representations abroad. Being necessary the expansion and rationalization of production departments, in 1959 began construction of the new plant in Cernusco sul Naviglio who was inaugurated the following year. The disappearance of Arturo Lorioli in 1965, the third generation Lorioli is professionally and logistically able to continue the family business. It is enhanced production and traditional production methods and initiate specialized sectors, such as that of art multiples, intensifying collaboration with the artists and the relations with collectors. The Lorioli participates in the main events and national and international exhibitions of the coin. Indicative is the allocation in 1983 of the AIAM prize (Italian Association of the Medal), an association that brings together artists, publishers and scholars of the coin. In 1990 the members of the family Lorioli transferred the company and the plant is diversified production. The workings of the numismatics industry cease in 1994. Vittorio Lorioli remains in the industry as a consultant and as a researcher making an important contribution to studies of the coin. He works among other things, the magazine "Numismatic Chronicle". In 1996 he increased the medal of the Historical Museum of Bergamo with a thousand historical medals from 1919 onwards. In 1995 he registered at the Accademia Carrara in Bergamo 150 medals made by the Company of family, together with the concomitant donation of Caesar Johnson, build the initial nucleus of the Medals Contemporary Collection

In any case, in order to be complete and Original I simply had to have one as well. But I was not willing to pay insane prices. Surprisingly quite a few are offered for sale and sometimes even in the Original package. I suspect there is still floating some NOS key fobs around, unless these are reproductions:

Meanwhile I also got ahold of a time period magazine by Auto Becker which had a page about Ferrari merchandise. So in 1979 such key fob costed about € 7,50
And now prices are starting from € 200,- up to € 900,-

Last week my radar catched one which was reasonably affordable. And it arrived today, it's slightly damaged but I call it patina, so it's a nice fit for my 37 year old 400. Time for a cuban cigar.

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